| The V-Chip (in which “V” stands for “violence”) is a microchip installed inside new televisions that lets parents screen out shows that have been rated
as sources of violent and objectionable content. All televisions with the V-Chip are able to receive and understand the electronic rating signal that flashes on
the screen during the first 15 seconds of a program. These signals, which transmit from television broadcasters and cable networks, register how a given program is rated. They transmit in the same way that closed-captioning
information is conveyed.
In 1997, the National Association of Broadcasters, the National Cable Television Association, and the Motion Picture Association of America implemented a ratings system designed to provide parents with more information about the content and age-appropriateness of various programming. The ratings are called the TV Parental Guidelines, and they provide warnings for shows containing certain levels of violence, sex, indecent language, suggestive dialogue, and fantasy violence. The V-Chip, used in conjunction with the rating system, helps parents
block certain types of programming from coming into their home.
In order for this system to work, someone must first activate a television’s V-Chip. Following activation, a display of the ratings menu lets parents choose the ratings they wish to block. The V-Chip requires a personal identification number, called a parental lock code, in order to change the settings or de-activate the chip.
In compliance with the FCC (Federal Communications Commission) guidelines, all new television models 13 inches or larger and manufactured after Jan. 1, 2000 must include V-Chip technology. |
